A good shoot day should give your team useful content, not one file that gets posted once and then disappears into a folder.
The end of the year fills up fast.
Social proof is the most authentic form of marketing.
Some industries are harder to explain on camera.
A finished video is only useful if your team knows what to do with it.
Artificial intelligence is transforming video production and post production, giving filmmakers, editors and creative agencies new ways to solve problems and push creative boundaries.
If you've invested in professional video production, the next question is often, Where should I host my video?
The right length for a marketing video depends on where the video will be used, who is watching and what the viewer needs to understand before they take the next step.
Corporate video pricing in New Zealand can be hard to compare from the outside. One project might involve a simple interview and half-day shoot. Another might include multiple locations, scripting, staff interviews, customer stories, drone footage, animation, photography, cut-downs and several rounds of stakeholder review.
A strong brand video should help people understand your business faster. It should make the brand feel clear, credible and worth remembering without leaning on heavy claims or over-polished language.
A good brand video should leave people with a clear feeling about who you are, what you stand for and why they should trust you. It should do something useful for the business, not sit on a website looking polished but saying very little.
Video file formats are not the most exciting part of production, but they matter when the content needs to work properly.
A recruitment video shows candidates the real job and the real team before they apply, so you get better applicants. The same footage can help with inductions.
When BePure set out to launch their new brand platform, You + Science, they wanted more than a campaign. They wanted a story that felt human, real, and connected to the everyday moments where wellbeing meets science. Our job at Create x Wonder was to bring that to life, visually and emotionally.
Most case study videos cost between $4,500 and $15,000 plus GST. The number of filming days and crew size set the price.
Use both. Short form gets you seen, long form gets you chosen, and one well planned shoot can give you both.
Choose the company that asks the best questions about your goals, shows work like what you need, and gives you a clear quote that lists days, crew and deliverables.
A promotional video should make people do something: visit, enquire or buy. Pick the channel first, then make the video for it.
The short version: businesses getting the most from video in 2026 into 2027 plan one shoot for many assets, lead with short form, use AI to speed up the edit, and make their videos easy for search engines and AI tools to find.
Storyboarding is a powerful tool that allows video production teams to map out scenes shot by shot, ensuring a cohesive and efficient filming process. It serves as a visual blueprint that helps align the creative vision with logistical execution, particularly when working with tight schedules and unpredictable conditions.
Mt Wellington has quickly emerged as one of Auckland’s most important locations for high-quality video production. Once known primarily for its industrial and commercial spaces, the area has evolved into a creative hub where businesses are investing in professional video content to elevate their brand presence.
Choosing the right video style can mean the difference between a memorable, high impact campaign and content that fails to engage. With so many formats ,live action, animation, motion graphics, or a combination ,it’s essential to match your video style to your business goals.
In a digital world overflowing with content, capturing and holding your audience’s attention is more challenging than ever. Simply creating a video is not enough—keeping viewers engaged is what drives real results. Whether you are producing a promotional film, a corporate message, or a marketing campaign, understanding the science behind video engagement can make all the difference.
The best testimonial videos are unscripted. Pick a customer with a clear before and after, interview them like a conversation, and let their words carry it.
Video helps healthcare organisations explain clearly and build trust, as long as consent, privacy and accuracy are planned from the start.
In the fast-paced and highly regulated world of manufacturing, effective employee training is vital for ensuring safety, maintaining compliance, and boosting productivity. However, traditional training methods can be time-consuming, costly, and inconsistent. This is where corporate training videos come in. Professional video production can standardise training across locations, reduce costs, and ensure that employees are properly trained on safety protocols, operational procedures, and compliance requirements.
Internal comms videos work when they are short, human and have one clear message. CEO updates, change comms and inductions are where they help most.
Training videos save you repeating the same session over and over. Film it once, properly, and every new starter gets the same quality of training.
Corporate video earns its keep in four places: helping sales, building trust, hiring and keeping staff in the loop. Here is what that looks like with real projects.
A corporate video goes through five stages: brief, pre-production, shoot, edit and delivery. Here is what happens at each and what you need to have ready.
Match the video to the stage: short and broad for awareness, explainers and case studies for consideration, testimonials and demos for the decision.
After 7 years in business (since late 2016), CAW Video has rebranded to Create x Wonder.
Good sound, soft light and steady framing make the biggest difference. Here is how our crew sets up on a shoot, and how to get close on your phone.
Animated explainer videos are short videos that help to illustrate complex ideas in simple, engaging, and meaningful ways in less than 2 minutes.
We know we say this a lot but we are extremely PROUD of this one! We recently worked on a beauty product video for the highly respected Emma Lewisham beauty brand.
If increasing your brand’s engagement online, and boosting sales is something you want to achieve, then a sales video is exactly what you need. Read on about how producing a sales video may be the right tactic for you.
Yes, social video still works, as long as you post regularly, keep it real and make it for the platform.
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