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Why video production is imperative to your marketing budget


Video is a highly engaging and memorable medium that can capture the attention of viewers and convey a message in a way that is more effective than text or static images.
Not only that but videos can help increase conversions by providing a more immersive and interactive experience that can persuade viewers to take action, such as making a purchase or filling out a form.

Video also has the potential to reach a wider audience through social media platforms, video sharing sites, and other online channels, which can increase brand awareness and generate leads. Find out more benefits below. x

Social Media Advertising

The world has changed and gone are the days of television broadcast advertising. Your customers are watching and sharing social media video content daily and users are hungry for more and more video content. Any brand that’s not creating video and promoting it on social media, is missing out on huge opportunities. The good news is, corporate video production is more affordable than ever before .

Stay ahead of the pack

Your competitors are already leveraging social video content and a 2020 survey by the Web Marketing Video Council proves that. They found that 85 percent of businesses are using video as a marketing tool rather than print media. In the previous year, 55 percent of those businesses were not using video at all. It’s clear that corporate video production is important for growing your brand .

Better Engagement

People prefer not to read content anymore. Imagine you purchased a new camera and would like to know how to film a time-lapse. Would you read the 1000 word write up or watch a 1 minute video tutorial? Video is a far better way to draw attention to or explain your brand. It shows off your brand, it’s easier to understand and has the ability to be shared amongst different social platforms .

SEO Friendly

Video is unique in its ability to connect with viewers on an emotional level and is the preferred form of media nowadays. Social networks favour video in their algorithms, knowing that this rich content is favoured by users. Thus, not only helping with SEO scores and algorithms, but video gives your business an easy way to showcase its products and services in a precise way which is favoured by social networks .

Viral Video

Many people confuse social video with viral video, but there’s a key difference. Social media videos may not get millions of views but can still be a success. If your company sells office furniture, a video that shows customers how to pair your products to create a beautiful office space, might be a success with only 600 views (if those views come from your target market). Yes, it’s about shareability, but shareability among your target market is key .

Millennials

Millennials are spending less time watching broadcast television channels and more time watching video on their mobile devices, laptops or their smart TV. Why would you want to be locked into a television channel structure when you can choose what you want to watch and when? By 2030, millennials will comprise 75 percent of the global workforce, making it hard to ignore video platforms that resonate so well with this key audience .
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Revolutionising Corporate Video in 2024 with Create x Wonder

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Using Video Content to Enhance Your Brand's Online Presence

In the digital landscape of 2023, video content has become an indispensable tool for brands aiming to solidify their online presence. With the rapid shift towards visual media, incorporating video into your digital strategy is no longer optional but essential for staying relevant and engaging with your audience effectively. This blog explores how businesses, particularly in Auckland, can leverage video content to enhance their brand's visibility and connect with customers on a deeper level.

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How Corporate Video Can Transform Your Auckland Business

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The Importance & Benefits of Corporate Videos

The online realm and business sphere in Auckland are bustling with activity, filled with myriad competitors vying for attention.

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Why Outsource Your Corporate Video Production in Auckland

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Navigating Facebook Video Marketing Trends in 2024: Insights for Business Owners

As we step into 2024, the digital marketing landscape continues to evolve at an unprecedented pace, with Facebook remaining at the forefront of this transformation. For business owners, understanding and leveraging Facebook video marketing trends is not just advantageous; it's essential for staying competitive. Create X Wonder, a leader in video production services and digital marketing videos in Auckland, is here to guide you through these changes, ensuring your business not only adapts but thrives.

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Leveraging Video Content for Brand Growth: A 2023 Strategy Guide

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The Art of Storytelling in Corporate Video Production

In the corporate world of 2023, video production has transcended traditional marketing, becoming a narrative powerhouse capable of forging deep connections with audiences. The art of storytelling in corporate video production is more than a trend; it's a strategic approach that humanises brands, conveying their values, mission, and the people behind the scenes in a manner that resonates on a personal level. This blog explores the transformative power of storytelling and how it can elevate your corporate video from mere content to a compelling brand story.

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Navigating the Challenges of Video Production in Auckland: A Comprehensive Guide

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The Impact of Testimonial Videos on Consumer Trust and Credibility

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The Rise of Interactive Video Content? Engaging Your Audience Like Never Before

Interactive video content is setting a new benchmark for audience engagement in 2023, revolutionising the way brands in Auckland and across the globe connect with their viewers. This dynamic form of video content allows viewers to become active participants, offering them the power to influence the narrative, make choices, and interact with the content in real-time. As we delve deeper into the era of digital innovation, let’s explore why interactive video content is the key to captivating your audience like never before.

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Why Your Business Needs an Explainer Video in 2023

In the bustling digital marketplace of 2023, where consumer attention spans are shorter than ever, businesses face the challenge of communicating their value proposition quickly and effectively.

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The Importance of Video for Every Stage of Your Marketing Funnel

Videos can have a huge impact on attracting new audiences, educating leads, and converting (and delighting) customers.

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The Role Of A Corporate Video Company In Your Marketing Strategy

CAW Video Rebrands to Create x Wonder

After 7 years in business, CAW Video has rebranded to Create x Wonder.

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Why Your Business Needs a Corporate Video: The Benefits of Working with a Professional Company

Aside from creating products and offering services, a company needs to do things that build up its brand and improve its reputation.

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Maximising ROI with Corporate Videos: How to Measure Success

Working with an incredible Auckland corporate video company to create a video for your brand is a smart move, especially considering how digital people are nowadays.

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The Corporate Video Production Process: From Concept To Final Cut

All over the internet and in other forms of media, you can find videos advertising products and telling stories about countless things.

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How To Optimise Your Corporate Videos For Online Distribution

An incredible video created by a corporate video company can be magical.  

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5 Benefits Of Corporate Video Production For Your Company

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10 Videography Tips for More Professional-Looking Videos

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5 key goals marketers try to reach with video in 2023

If you are looking for video production services in Auckland, then you are probably already aware that video is the strongest marketing tool in your arsenal, and you are now ready to produce a killer video for your brand.

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Client testimonial video – why you should use one in 2023

If you’re looking for a way to close more deals and boost sales, then a client testimonial video is exactly the social proof you need!

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Things To Consider Before Hiring A Video Maker

There’s nothing quite like a well-made, engaging video to get people to notice your brand. A talented video maker can make your Auckland business stand out by using innovative video-making tactics, clever writing, outstanding visuals and anything else that’ll get people excited about the message you are trying to send.

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5 Benefits of a sales video

Sales representatives have long used video conferencing and webcams to connect with potential customers, but the use of video in sales processes has skyrocketed in recent years. Attributed to advances in technology, video is now more accessible and affordable than ever before.

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The power of video during an economic downturn

As businesses around the world face an economic downturn, it’s more important than ever to stay in front of your customers. One of the most powerful tools you can use to do this  is video.

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How to choose a video production partner that’s right for you

When it comes to video production, choosing the right partner is essential. The right partner will understand your vision, have a strong portfolio, and be available when you need them.

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What is the average budget for a brand video?

It all depends on what outcome you are looking for. We like to fully understand what your goal is, and we generally tailor a solution to this goal.

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9 ways to increase the visibility of your video

So you have created an amazing video. What do you do with it? Here are 9 ways to increase the visibility of  your video

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Why video production is imperative to your marketing budget

The world has changed and gone are the days of television broadcast advertising.

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Social media driven content

Tiktok is video-driven short format content and has surpassed other platforms with 1 billion monthly active users.

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Corporate Video Provider – Auckland

If you are looking to get a corporate video produced in Auckland, there are a few considerations.

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Animated Explainer videos!

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Sustainability Stories

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Recruitment Videos – an effective tactic to attract talent!

A recruitment video is a highly impactful way of promoting your business online.

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Beauty Product Video – Emma Lewisham

We know we say this a lot but we are extremely PROUD of this one! We recently worked on a beauty product video for the highly respected Emma Lewisham beauty brand.

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If increasing your brand’s engagement online, and boosting sales is something you want to achieve, then a sales video is exactly what you need.  Read on about how producing a sales video may be the right tactic for you.

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Video production is not a nice to have its a must-have, says  Marc van der Putten, Business Development Manager at STORM.

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Does social media video content work for businesses?

Social Media Marketing in 2020 is bigger than ever and using a well-planned, captivating and creative Social Media Video can help grow your business post-COVID-19.

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What is a company overview video?

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How do you go about choosing the right video production company for your business?

How do you go about choosing the right video production company for your business? Find out more

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Corporate Video Production: A Step-By-Step Guide To Making Your Next Video

An astounding video masterfully created by a corporate video company can do amazing things for your New Zealand business.

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Is the corporate video dead in 2024

There is a perception that the corporate video is "dead" in 2024? Is this true or can we expect to see long format corporate video back and engaging in 2024?

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Mastering Video Advertising in Auckland: Strategies and Insights

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As the founder of Create X Wonder, I've navigated the evolving landscape of video advertising in Auckland, witnessing firsthand the profound impact it can have on a brand’s reach and engagement. Video advertising is no longer just an option; it's a critical component of effective digital marketing strategies. In this blog, I'll share the insights and strategies my team and I use to create compelling video ads that captivate audiences and drive results.

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