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Why video production is imperative to your marketing budget

Video is a highly engaging and memorable medium that can capture the attention of viewers and convey a message in a way that is more effective than text or static images.
Not only that but videos can help increase conversions by providing a more immersive and interactive experience that can persuade viewers to take action, such as making a purchase or filling out a form.

Video also has the potential to reach a wider audience through social media platforms, video sharing sites, and other online channels, which can increase brand awareness and generate leads. Find out more benefits below. x

Social Media Advertising

The world has changed and gone are the days of television broadcast advertising. Your customers are watching and sharing social media video content daily and users are hungry for more and more video content. Any brand that’s not creating video and promoting it on social media, is missing out on huge opportunities. The good news is, corporate video production is more affordable than ever before .

Stay ahead of the pack

Your competitors are already leveraging social video content and a 2020 survey by the Web Marketing Video Council proves that. They found that 85 percent of businesses are using video as a marketing tool rather than print media. In the previous year, 55 percent of those businesses were not using video at all. It’s clear that corporate video production is important for growing your brand .

Better Engagement

People prefer not to read content anymore. Imagine you purchased a new camera and would like to know how to film a time-lapse. Would you read the 1000 word write up or watch a 1 minute video tutorial? Video is a far better way to draw attention to or explain your brand. It shows off your brand, it’s easier to understand and has the ability to be shared amongst different social platforms .

SEO Friendly

Video is unique in its ability to connect with viewers on an emotional level and is the preferred form of media nowadays. Social networks favour video in their algorithms, knowing that this rich content is favoured by users. Thus, not only helping with SEO scores and algorithms, but video gives your business an easy way to showcase its products and services in a precise way which is favoured by social networks .

Viral Video

Many people confuse social video with viral video, but there’s a key difference. Social media videos may not get millions of views but can still be a success. If your company sells office furniture, a video that shows customers how to pair your products to create a beautiful office space, might be a success with only 600 views (if those views come from your target market). Yes, it’s about shareability, but shareability among your target market is key .


Millennials are spending less time watching broadcast television channels and more time watching video on their mobile devices, laptops or their smart TV. Why would you want to be locked into a television channel structure when you can choose what you want to watch and when? By 2030, millennials will comprise 75 percent of the global workforce, making it hard to ignore video platforms that resonate so well with this key audience .
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