The best testimonial videos are not scripted. Pick a customer with a clear before and after, interview them like a conversation, then edit their own words into a short, honest story. That is what makes people believe it.
We send questions ahead so nobody is caught off guard, but we never hand over a script. On the day we ask open questions, let people talk, and ask follow-ups when they say something good. People relax after the first few minutes, and that is usually where the best lines come from.
For Boehringer Ingelheim we filmed farmers talking about how they run their farms and manage stock. We spent just over two days in Omarama in harsh, dusty, hot conditions, and the farmers did the talking. You can watch it in our Boehringer Ingelheim testimonial project. Other examples include the JCB customer story and our CRV customer testimonials.
Put them on your homepage and service pages, send them in sales emails, and cut short versions for social. A testimonial can be 30 seconds. A longer case study, which walks through the problem, the solution and the result, is covered in case study video production.
If you want to talk through your project, have a look at our testimonial video page, then get a quote from Create x Wonder. Tell us what the video needs to do and we will come back with a clear plan and price, plus GST.
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