Brand Videos
services
What is a brand video?

What is a brand video?

Whether you’re looking to introduce your company to your audience, highlight your products or services, inspire or motivate viewers or generate leads or sales, a well crafted brand story is an engaging way for you to connect with your audience. 

A brand video is typically 2 minutes long, and can use a mix of interviews, live action, animation or a combination of, to tell the story. At the heart of every brand video, should be an engaging and informative message.

No items found.
Brand Videos

find out more

What are some of the benefits of creating a brand explainer video with Create x Wonder?

At Create X Wonder Video, we specialise in creating engaging brand video production that captures the essence of your business. We believe that a well-crafted brand marketing video can significantly enhance your visibility and forge a strong connection with your audience. Our team is dedicated to helping you create a brand video that reflects your brand’s unique personality and message, making it easier for potential customers to relate to what you offer.

Creating a brand video has never been easier with our friendly and approachable team guiding you through the process. We focus on understanding your vision and translating it into a stunning visual story that resonates with viewers. Whether you’re a small business or a larger enterprise, our brand video production services are tailored to meet your needs and help you stand out in the competitive NZ market. Let’s bring your brand to life together!

  • Increase brand awareness: Brand videos can help you reach a wider audience and introduce them to your brand. When done well, they can be memorable and engaging, which can help your brand stick in the minds of potential customers. This is great for TOFU marketing - Top of Funnel! 

  • Generate leads: Brand videos can be used to generate leads by providing viewers with information about your company or product. For example, a brand explainer video for a new software product could explain the benefits of the product and how it can help businesses.

  • Increase sales: Brand videos can be used to increase sales by promoting your products or services. For example, a brand explainer video for a new clothing line could show off the latest fashions and encourage viewers to buy the clothes.

  • Improve customer loyalty: Brand videos can help you build customer loyalty by showing customers that you care about them and their needs. For example, a brand video for a coffee shop could show how the coffee is roasted and brewed, which can help customers feel like they are part of the coffee-making process.

  • Create a positive brand image: Brand videos can help you create a positive brand image by showing viewers that you are professional, trustworthy, and innovative. For example, a brand explainer video for a financial services company could show how the company is committed to helping customers achieve their financial goals.

As a leading corporate video provider, we’ve created many emotional and beautiful brand stories, view some of our recent work below:

Frequently Asked Questions
What exactly is a "brand video"?

A brand video (or brand story) is a high-level, cinematic video that communicates your company's core values, mission, and unique identity. It's less about selling a specific product and more about building an emotional connection, showing your "why," and establishing what your brand stands for.

How is a brand video different from a regular corporate video?

While they are similar, a corporate video often focuses on internal processes, company-wide announcements, or financial summaries. A brand video is more external and emotional, designed to build brand affinity and trust with your target audience.

Why does my business need a brand video?

In a crowded market, a strong brand video makes you memorable. It's a powerful tool for differentiating yourself from competitors, clarifying your message, and building a foundation of trust and loyalty with your customers, stakeholders, and potential employees.

What is the typical process for creating a brand video?

Our process is highly strategic. It starts with a deep discovery session to understand your core values and audience. From there, we move to concept development, scripting, storyboarding, professional production (filming), and cinematic post-production (editing, colour grading, sound design).

How long should a brand video be?

The ideal length depends on its primary use. For a website homepage or event opener, 2-3 minutes is effective. We also commonly create a shorter 60-second version optimised for social media and digital advertising.

Where is the best place to use our brand video?

A brand video is a cornerstone asset. It should be featured prominently on your website's homepage or "About Us" page. It's also perfect for launching major events, new market entries, or for use in the "awareness" stage of a digital marketing funnel.

Can you help us develop the "story" and script?

Absolutely. This is a key part of our service. Many clients know their "why" but find it hard to articulate. Our team works with you to extract your core message, find the most compelling story, and craft a professional script that sounds authentic and feels powerful.

What if our "brand" isn't a physical product?

That's perfect. A brand video is ideal for service-based businesses, B2B companies, and large organisations. It allows you to visualise your values, showcase your people, and demonstrate the impact you have on your clients or the wider community.