BePure TVC, Social content and Photography

The campaign was anchored in the concept of You + Science, a bold creative direction that needed to balance clinical credibility with an approachable, human touch.

From the outset, BePure made it clear they wanted a very specific visual style and grade across both video and photography. This meant crafting imagery that felt clean, modern, and precise, yet still warm and relatable. Producing video content that felt nostalgic, yest modern and cinematic. Our team worked closely with the client to nail the tone, from lighting design and camera movement right through to colour grading and final delivery.

The production involved a wide network of specialists, including set designers, makeup artists, stylists, and experienced on-screen talent. Every detail had to align with the brand’s new identity, ensuring that the You + Science message came through consistently across television, digital, and print.

Alongside the hero TVC, we delivered multiple cut-down edits tailored for social media platforms such as Instagram, as well as a collection of lifestyle and product photography assets. These assets gave BePure a versatile content library that could be deployed across the brand refresh campaign, maximising impact well beyond the initial TV commercial launch, a trend we are seeing more and more of in 2025.

Sound design and colour grading was another crucial element of this project. Working with specialists to help add a polished layer to these edits.

The end result was a campaign that showcased BePure’s refreshed identity in a cinematic yet accessible way. The You + Science message now has a distinct visual connection for their audiences, and we are so excted to see these assets in store, on TV screens, OOH and on social.

At Create X Wonder, we pride ourselves on producing TV commercials, branded content and photography that go beyond the brief. The BePure campaign is a prime example of how we combine beautiful visuals, collaboration, and storytelling to deliver content that connects with audiences on a global front.

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