Corporate Video Production

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Corporate Video Production

The Video Partner Trusted by Air New Zealand, Fletcher Living & Hyundai

For 11+ years, Create x Wonder has produced corporate video content for some of New Zealand's most established organisations - including Air New Zealand, Fletcher Living, Fonterra, Halter and Bunnings. From company films and internal communications to leadership updates, training videos and stakeholder content, we deliver polished video assets that help teams align, customers understand and audiences take action.

500+ videos delivered. Senior crew on every shoot. No bloated agency overhead.

The Video Partner Trusted by Air New Zealand, Fletcher Living & Hyundai

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Corporate Video Production

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Corporate Video Production built for Clearer Business Communication

What we make for Corporate Clients

Corporate video is a broad category. The right format depends on whether you need to build trust externally, align staff internally, explain a process, support sales or strengthen your organisation’s brand.

We produce corporate video content across a wide range of business and organisational needs.

Company & Brand Videos

A company video helps people understand who you are, what you do and why your organisation matters. It can sit on your website, support sales conversations, strengthen tender submissions or give new audiences a clearer first impression.

Common uses include:

  • Company overview videos
  • Website homepage videos
  • About page videos
  • Brand story videos
  • Tender and proposal videos
  • Sales presentation videos
  • Stakeholder introduction videos
  • Capability videos

When the goal is more emotional, campaign-led or audience-facing, brand videos can be helpful.

Internal Communications & Leadership Videos

Internal communications help leadership teams communicate clearly with staff, especially when the message is important, complex or sensitive.

These videos can support change, alignment, culture and regular business updates without relying on written announcements.

Common uses include:

  • CEO updates
  • Leadership messages
  • All-hands videos
  • Town hall recaps
  • Change management communications
  • Strategy updates
  • Board or stakeholder messages
  • Internal campaign videos

The goal is to make important communication feel clear, human and easy to understand.

Training, Induction & How-To Videos

Training and induction videos help organisations explain processes consistently. They are useful when the same information needs to be delivered across teams, locations or time.

Common uses include:

  • Staff onboarding videos
  • Safety training videos
  • SOP videos
  • Process videos
  • Compliance training
  • Product or service training
  • Internal how-to content
  • Customer education videos

Recruitment & Employer Brand Videos

Recruitment video helps potential candidates understand your workplace, people and culture before they apply. It can make the organisation feel more real and help attract people who are a better fit.

Common uses include:

  • Employer brand videos
  • Careers page videos
  • Role-specific recruitment videos
  • Graduate recruitment videos
  • Staff profile videos
  • LinkedIn recruitment content
  • Internal culture videos

Where hiring is the main goal, recruitment video production is important.

Case Study & Customer Story Videos

Case study videos help organisations show proof. They are useful when potential customers, partners or stakeholders need to see how your work performs in the real world.

Common uses include:

  • Customer success stories
  • B2B sales videos
  • Website case studies
  • Proposal support videos
  • Partner stories
  • Project outcome videos
  • Stakeholder proof content.

Testimonial Videos

Testimonial videos are shorter customer-led videos that help build trust quickly. They work well on landing pages, service pages, product pages, email campaigns and sales follow-up.

Common uses include:

  • Client testimonial videos
  • Customer review videos
  • Landing page testimonials
  • Sales follow-up videos
  • Product or service proof
  • Paid social testimonial cuts

Event & Conference Videos

Corporate events can create useful content long after the day is over. Event videos help capture key moments, speaker insights, audience energy and the wider value of the event.

Common uses include:

  • Conference videos
  • Awards night videos
  • Seminar videos
  • Product launch coverage
  • Internal event recaps
  • Leadership event highlights
  • Social media event cuts
  • Sponsor or partner content

Explainer Videos

Explainer videos help organisations simplify complex services, products, systems or processes. They are especially useful for technical, unfamiliar or multi-step offers.

Common uses include:

  • Product explainers
  • Service explainers
  • Animated explainers
  • Process videos
  • Platform walkthroughs
  • Sales enablement videos
  • Website explainer content

Our Corporate Video Production Process

Corporate video production lives or dies on planning. The shoot itself is only one part of the work. The message, audience, approvals, stakeholders and final use all need to be clear before filming begins.

Our process is built to keep projects organised, efficient and useful for your team.

Strategy & Planning

We start by understanding what the video needs to achieve. That means clarifying the audience, message, business goal, final channels, stakeholder requirements and review process.

During strategy, we may define:

  • The purpose of the video
  • The primary audience
  • The message or story
  • The action you want viewers to take
  • Key people to feature
  • Locations and filming requirements
  • Internal approval steps
  • Deliverables and formats
  • Any confidentiality or brand requirements

The goal is to make sure the video has a clear job before production begins.

Scripting & Pre-Production

Once the direction is clear, we shape the script, interview structure, shot list, schedule and creative approach.

For corporate projects, this stage is especially important because it reduces confusion later and helps keep approvals manageable.

Production

On shoot day, we keep the process professional, focused and respectful of your workplace. We are used to filming with executives, staff, technical specialists, customers, presenters and people who may not be used to being on camera.

We work around live workplaces, active operations and busy schedules, while still capturing footage that feels polished and intentional.

Post-Production

After filming, we shape the footage into clear, finished assets. This includes editing, colour grade, sound mix, music, motion graphics, captions, titles and review versions.

Delivery

Final assets are exported for the channels your organisation needs. That may include your website, intranet, LinkedIn, YouTube, staff communications, sales decks, tenders, training platforms, board presentations or event follow-up.

Where needed, we can supply compressed files, high-resolution masters, captions, transcripts and platform-specific versions.

Industries we Create Corporate Videos for

Create x Wonder works across a range of corporate, commercial and organisational sectors. Each sector has its own language, approvals, risks and audience expectations.

Aerospace & Manufacturing

Corporate video for technical teams, manufacturing environments, engineering firms and specialist organisations that need to communicate capability, innovation and credibility.

Logistics & Supply Chain

Corporate video for logistics, warehousing, transport and operational businesses where process, scale and trust are important.

FMCG, Packaging And Hygiene

Video content for businesses that need to communicate product range, capability, service, safety, reliability and market presence.

Technology & SaaS

Corporate and B2B video for software, integration, IT, digital transformation and technology-led organisations.

Professional Services

Corporate video for organisations that need to make expertise, people and credibility visible to clients, partners or stakeholders.

Health, Wellness & Education

Video content for organisations where trust, clarity, process and public-facing communication matter.

Public Sector & Government

Corporate and communications video for public-facing organisations, internal teams, stakeholder updates and education-led campaigns.

Corporate Video Production Deliverables

Most corporate video projects need more than one finished asset. We plan for that before filming so the shoot captures enough material for different audiences, mediums and use cases.

Depending on the brief, deliverables may include:

  • Corporate brand film
  • Company overview video
  • Internal communications video
  • Leadership update
  • Training video
  • Induction video
  • Recruitment video
  • Case study video
  • Testimonial video
  • Event recap
  • Explainer video
  • Website video
  • Sales presentation video
  • Tender support video
  • LinkedIn cut
  • Social media cut-downs
  • Internal-only version
  • Captions and SRT files
  • Thumbnail options
  • Multiple aspect ratios
  • Compressed presentation files
  • High-resolution master files

Frequently asked questions about corporate video production
What does hiring a corporate video company do?

A corporate video company helps you communicate your brand, values, and message through professional video content. At Create x Wonder, we provide corporate video production across New Zealand that works for both external audiences and internal teams. From storytelling to post-production, we guide the full process so it stays clear and effective.

What types of corporate video production do you offer?

Corporate video production can include promotional videos, training videos, event coverage, leadership interviews, company overviews, and client stories. The right style depends on your videos purpose. We’ll recommend a format that fits your audience and keeps the message strong.

Why are corporate videos useful for internal teams?

Corporate storytelling isn’t just marketing, it can unify your team around a shared purpose. By capturing your journey, values, and direction, a corporate video becomes a tool for alignment and pride. Done well, it reinforces culture and helps people feel connected to something meaningful inside the business.

How do you make corporate videos feel engaging, not “corporate”?

It starts with clarity and real people. We focus on story, emotion, and visuals that support the message, rather than stiff scripts and generic shots. Using the right mix of interviews and B-roll keeps the pacing natural. The result is corporate videography that feels natural, confident, and credible.

Do you handle everything from concept to post-production?

Yes. We take a personalised approach, collaborating from concept development through filming and post-production. That includes shaping the message, planning the shoot, editing, and refining the final cut. You’ll have a clear process and review points, so the final corporate video aligns with your brand and goals.

How long does corporate video production take?

Timelines depend on the scope; length, complexity, filming days, and how many stakeholders need to approve. Most projects follow a simple flow: planning, filming, first edit, review, and final delivery. If you have a launch or internal rollout date, we’ll plan backwards from there.

How much does a corporate video cost?

Pricing depends on what you need the video to do, how much production is involved, and how many deliverables you want. Many corporate video projects fit within ranges like $3k–$8k or $8k–$12k, with bigger campaigns $20k+. We’ll tailor a scope that stays cost-effective and high quality.

What should we prepare before filming a corporate video?

Come with the basics: your objective, target audience, and what action you want viewers to take. If you have key people to feature or locations to include, note those early. We’ll help translate that into a script, shot plan, and a filming schedule that’s realistic and efficient for your team.

Can corporate videos be used for marketing and training?

Yes. Corporate videos are versatile and many businesses use them to build brand awareness, support sales conversations, onboard staff, and train teams. A well-crafted corporate video can serve multiple purposes when it’s planned properly. We can also create different edits so the content fits each use case.

What are the key elements of effective corporate video content?

Strong corporate content has a clear purpose, a defined target audience, an emotional connection, engaging B-roll, solid audio and visuals, and a call-to-action. The goal is to keep attention while delivering the message with quality. We build these elements into the planning so your video feels intentional and results-driven.