Automotive Video Production

services
Automotive Video Production

Premium Automotive Videos for Dealerships, Distributors and Motorsport brands

Create x Wonder produces premium video and photography for automotive brands - from new model launches to dealership walkarounds and motorsport coverage. Automotive videos built to drive enquiries, not just look pretty. Premium finish, fast turnaround, ready for every channel your team runs.

Trusted By Nissan, Hyundai, BMW And Can-Am.

Premium Automotive Videos for Dealerships, Distributors and Motorsport brands

THANK YOU! YOUR MESSAGE HAS BEEN SENT SUCCESSFULLY!
Oops! There was an error submitting the form.
No items found.
Automotive Video Production

click to find out more

Automotive Video Production Built For Launches, Listings And Campaigns

Three ways we work with automotive clients

Dealership groups and Dealerships

For dealer groups, franchised dealerships and used-car dealerships, automotive content needs to be consistent, practical and fast enough to keep up with stock movement.

We create dealership video content that helps vehicles stand out online, gives customers a better sense of the car before they enquire and supports social, website and listing activity.

Common project types include:

  • Vehicle walkaround videos
  • Dealer website videos
  • New model feature videos
  • Social media reels
  • TikTok and short-form content
  • Paid social ad cuts
  • Dealership walkthroughs
  • Sales team content
  • Monthly content programmes

For dealerships with regular stock turnover, a planned monthly content programme can help keep listings, campaigns and social channels looking current without rebuilding the production process each time.

Where a specific vehicle needs a more polished sales asset, we can also shape the shoot closer to a product video production approach, with greater focus on features, details, movement and controlled visual presentation.

Manufacturers and Distributors

For automotive manufacturers and distributors, the content often needs to carry a larger brand message. This may include model launches, campaign content, hero films, feature videos, dealer support assets and content built for national rollout.

These projects need a higher level of planning around brand guidelines, locations, vehicle preparation, shot lists, approvals, cut-downs and delivery formats. For manufacturers and distributors that also need internal communications, dealer training or executive content alongside vehicle work, corporate video production can sit naturally beside the campaign assets. 

Common project types include:

  • Model launch videos
  • Hero vehicle films
  • Brand campaign videos
  • Feature-led product videos
  • Dealer support assets
  • Social campaign edits
  • Launch photography
  • Internal presentation content
  • Broadcast or paid media assets where required

This is where Create x Wonder’s experience with established automotive brands matters. Vehicle content needs to look premium, stay on-brand and be delivered in formats your marketing team can use without friction.

Motorsport and Events

Motorsport content needs pace, timing and a crew that can work around live conditions. Race weekends, track days, rally events, manufacturer activations and enthusiast events all move quickly, so the production needs to be prepared before the event starts.

We create motorsport and event video content that captures the energy of the day while still giving your team usable assets for social, campaigns, internal updates and future promotion.

Common project types include:

  • Motorsport event coverage
  • Track day videos
  • Rally recap videos
  • Manufacturer enthusiast events
  • Rider and driver interviews
  • Social media highlight cuts
  • Same-weekend event edits where scoped
  • Event photography
  • Sponsor and partner content

Our automotive video production process

Vehicle shoots reward preparation. Paint, glass, chrome, interiors, weather, locations and movement all affect the final result. A car can look premium in person and still look flat on camera if the shoot is not planned properly.

Our process is designed to keep the shoot efficient, controlled and focused on the final use of the content.

Pre-Production

This is where we shape the brief and protect the shoot day. We confirm the vehicle, audience, creative direction, location, timing, shot list, deliverables and approvals before filming begins.

Depending on the project, this can include:

  • Vehicle preparation checklist
  • Detailing requirements
  • Number plate and badge considerations
  • Location planning
  • Sun and weather planning
  • Private land or council permission checks
  • Movement and safety planning
  • Shot list development
  • Social and website format planning
  • Campaign deliverables
  • Photography requirements

For automotive work, small details show. Clean paint, correct badges, tidy interiors, matching plates, charged vehicles, fuel levels and tyre presentation all make a difference on camera.

Production

On shoot day, we capture the vehicle with the right mix of movement, detail and context. This may include hero shots, driving footage, interior detail, feature demonstrations, walkarounds, drone footage where suitable, gimbal work, interviews, event coverage and still photography.

We bring the equipment required for the brief, rather than forcing every project into the same production style. A dealership content day, model launch, motorsport event and premium vehicle feature all need different setups.

Post-Production

Automotive editing needs careful handling. Paint colour, reflections, chrome, glass and interior light all behave differently on camera. We refine the edit, grade the footage, select the strongest angles and create versions for the channels agreed in the brief.

Post-production can also include:

  • Feature call-outs
  • Offer graphics
  • Model or specification overlays
  • Captions
  • Social edits
  • Vertical cut-downs
  • Thumbnail options
  • Music and sound design
  • Exporting for paid ads, web and dealership platforms

Delivery

Final assets are exported and packaged for your team’s platforms. Where needed, we can deliver in multiple aspect ratios, compressed file sizes and platform-ready formats so your team can use the content without extra editing.

Automotive Sectors we work with

Create x Wonder works across a range of automotive and vehicle-related sectors. Each one needs a different style of content, from clean dealership walkarounds to premium launch films and high-energy motorsport coverage.

New Car Dealerships

Video content for franchised dealerships that need stock, new model arrivals, feature highlights and dealership campaigns to look professional and consistent.

Used Car Dealerships and Dealer Groups

Walkarounds, social cuts and listing content for used vehicles, high-value stock and dealership groups managing regular vehicle turnover.

Manufacturers and Distributors

Launch films, campaign assets, dealer support material and brand-led content for automotive manufacturers, distributors and national marketing teams.

Motorsport Teams and Events

Event coverage, recap films, driver or rider interviews and social content for motorsport events, track days, rally events and manufacturer activations.

Aftermarket and Accessories Brands

Product, lifestyle and campaign content for vehicle accessories, off-road gear, recreational vehicles and aftermarket brands.

Vehicle Rental and Fleet Operators

Brand content, fleet showcase videos, campaign assets and location-based content for rental, leasing and fleet businesses.

EV Brands and Charging Infrastructure

Launch content, feature explainers, charging demonstrations, range-focused storytelling and campaign videos for electric vehicles and related infrastructure.

Auto Finance and Insurance Providers

Commercial content, explainers and campaign videos for automotive finance, insurance and support services.

Frequently asked questions about automotive video production
What is included in automotive video production?

Automotive video production can include planning, filming, editing and delivery of video assets for vehicles, dealerships, model launches, motorsport events and campaigns. Depending on the brief, this may include walkaround videos, feature videos, hero films, social edits, event recaps and photography.

Do you work with car dealerships in Auckland?

Yes. Create x Wonder produces car dealership video content for Auckland dealerships and dealer groups across New Zealand. We can create walkarounds, social content, dealership website videos, monthly content programmes and campaign assets for new or used vehicles.

What types of automotive videos can you produce?

We can produce dealership walkarounds, model launch videos, vehicle feature videos, motorsport coverage, event recaps, brand films, social media cuts, paid ad edits and campaign content.

Where the focus is on one specific vehicle, product range or accessory, we may recommend product video production.

Do you offer automotive photography as well as video?
How long does an automotive video project take?

A simple vehicle feature or dealership content project can often be completed faster than a full campaign. Larger model launches, event coverage or multi-location shoots need more planning and post-production time. We will confirm timing during the quote stage.

Do you cover motorsport events?

Yes. We can film motorsport events, track days, rally-style activations, manufacturer enthusiast events and dealer-led driving experiences. These projects can include event recaps, interviews, highlight cuts and fast-turnaround social edits where scoped.

Can you produce content for trade me motors listings?

Yes, where suitable. We can create vehicle walkaround content and listing-ready assets for dealerships wanting stronger visual presentation for high-value stock or regular stock movement. We can also supply social-ready versions from the same shoot.

Do you handle ev launches and model debuts?

Yes. EV launches and model debuts need careful planning around feature demonstrations, sound design, charging context, range messaging and location selection. We can create launch content that works across dealership, distributor and consumer-facing channels.

Can you work directly with dealership groups?

Yes. We can work directly with dealership and distributor marketing teams, or alongside agencies. Direct dealership work is often useful for monthly content programmes, while agency-led projects can suit larger launch campaigns or national rollouts.

Can you film at our dealership?

Yes. We can film at your dealership, at selected locations, on private land, at events or in controlled environments where the brief requires it. The right location depends on the vehicle, brand, audience and final use of the content.