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For dealer groups, franchised dealerships and used-car dealerships, automotive content needs to be consistent, practical and fast enough to keep up with stock movement.
We create dealership video content that helps vehicles stand out online, gives customers a better sense of the car before they enquire and supports social, website and listing activity.
Common project types include:
For dealerships with regular stock turnover, a planned monthly content programme can help keep listings, campaigns and social channels looking current without rebuilding the production process each time.
Where a specific vehicle needs a more polished sales asset, we can also shape the shoot closer to a product video production approach, with greater focus on features, details, movement and controlled visual presentation.
For automotive manufacturers and distributors, the content often needs to carry a larger brand message. This may include model launches, campaign content, hero films, feature videos, dealer support assets and content built for national rollout.
These projects need a higher level of planning around brand guidelines, locations, vehicle preparation, shot lists, approvals, cut-downs and delivery formats. For manufacturers and distributors that also need internal communications, dealer training or executive content alongside vehicle work, corporate video production can sit naturally beside the campaign assets.
Common project types include:
This is where Create x Wonder’s experience with established automotive brands matters. Vehicle content needs to look premium, stay on-brand and be delivered in formats your marketing team can use without friction.
Motorsport content needs pace, timing and a crew that can work around live conditions. Race weekends, track days, rally events, manufacturer activations and enthusiast events all move quickly, so the production needs to be prepared before the event starts.
We create motorsport and event video content that captures the energy of the day while still giving your team usable assets for social, campaigns, internal updates and future promotion.
Common project types include:
Vehicle shoots reward preparation. Paint, glass, chrome, interiors, weather, locations and movement all affect the final result. A car can look premium in person and still look flat on camera if the shoot is not planned properly.
Our process is designed to keep the shoot efficient, controlled and focused on the final use of the content.
This is where we shape the brief and protect the shoot day. We confirm the vehicle, audience, creative direction, location, timing, shot list, deliverables and approvals before filming begins.
Depending on the project, this can include:
For automotive work, small details show. Clean paint, correct badges, tidy interiors, matching plates, charged vehicles, fuel levels and tyre presentation all make a difference on camera.
On shoot day, we capture the vehicle with the right mix of movement, detail and context. This may include hero shots, driving footage, interior detail, feature demonstrations, walkarounds, drone footage where suitable, gimbal work, interviews, event coverage and still photography.
We bring the equipment required for the brief, rather than forcing every project into the same production style. A dealership content day, model launch, motorsport event and premium vehicle feature all need different setups.
Automotive editing needs careful handling. Paint colour, reflections, chrome, glass and interior light all behave differently on camera. We refine the edit, grade the footage, select the strongest angles and create versions for the channels agreed in the brief.
Post-production can also include:
Final assets are exported and packaged for your team’s platforms. Where needed, we can deliver in multiple aspect ratios, compressed file sizes and platform-ready formats so your team can use the content without extra editing.
Create x Wonder works across a range of automotive and vehicle-related sectors. Each one needs a different style of content, from clean dealership walkarounds to premium launch films and high-energy motorsport coverage.
Video content for franchised dealerships that need stock, new model arrivals, feature highlights and dealership campaigns to look professional and consistent.
Walkarounds, social cuts and listing content for used vehicles, high-value stock and dealership groups managing regular vehicle turnover.
Launch films, campaign assets, dealer support material and brand-led content for automotive manufacturers, distributors and national marketing teams.
Event coverage, recap films, driver or rider interviews and social content for motorsport events, track days, rally events and manufacturer activations.
Product, lifestyle and campaign content for vehicle accessories, off-road gear, recreational vehicles and aftermarket brands.
Brand content, fleet showcase videos, campaign assets and location-based content for rental, leasing and fleet businesses.
Launch content, feature explainers, charging demonstrations, range-focused storytelling and campaign videos for electric vehicles and related infrastructure.
Commercial content, explainers and campaign videos for automotive finance, insurance and support services.
Automotive video production can include planning, filming, editing and delivery of video assets for vehicles, dealerships, model launches, motorsport events and campaigns. Depending on the brief, this may include walkaround videos, feature videos, hero films, social edits, event recaps and photography.
Yes. Create x Wonder produces car dealership video content for Auckland dealerships and dealer groups across New Zealand. We can create walkarounds, social content, dealership website videos, monthly content programmes and campaign assets for new or used vehicles.
We can produce dealership walkarounds, model launch videos, vehicle feature videos, motorsport coverage, event recaps, brand films, social media cuts, paid ad edits and campaign content.
Where the focus is on one specific vehicle, product range or accessory, we may recommend product video production.
Yes. Many automotive clients pair video with professional photography so they have a complete set of assets for listings, websites, campaigns, social media and sales material.
A simple vehicle feature or dealership content project can often be completed faster than a full campaign. Larger model launches, event coverage or multi-location shoots need more planning and post-production time. We will confirm timing during the quote stage.
Yes. We can film motorsport events, track days, rally-style activations, manufacturer enthusiast events and dealer-led driving experiences. These projects can include event recaps, interviews, highlight cuts and fast-turnaround social edits where scoped.
Yes, where suitable. We can create vehicle walkaround content and listing-ready assets for dealerships wanting stronger visual presentation for high-value stock or regular stock movement. We can also supply social-ready versions from the same shoot.
Yes. EV launches and model debuts need careful planning around feature demonstrations, sound design, charging context, range messaging and location selection. We can create launch content that works across dealership, distributor and consumer-facing channels.
Yes. We can work directly with dealership and distributor marketing teams, or alongside agencies. Direct dealership work is often useful for monthly content programmes, while agency-led projects can suit larger launch campaigns or national rollouts.
Yes. We can film at your dealership, at selected locations, on private land, at events or in controlled environments where the brief requires it. The right location depends on the vehicle, brand, audience and final use of the content.