The client approached us with a request to produce a sales video for the new Nissan Juke for social media purposes. The brief was to keep the messaging simple. Highlight some of the key features and ensure we target the right demographic. Previously they had worked with larger agencies in order to achieve the same goal. This had always come with the need for a big budget and presented a delay with turnaround times. We managed to deliver this product within just over a week, end to end amidst lockdown restrictions. CAW managed the process, including pre-production and planning, production and post and final delivery of this sales video.
We strategised the idea, wrote the script, managed the preproduction and scouted for the best locations. If you have ever done a shoot in Auckland City, you will know how difficult it is to get the appropriate permissions to park vehicles in public spaces. We handled that laborious process, made all the relevant applications and met all the health and safety requirements. We had a 2nd shooter assist us on the day and made use of professional talent in the video. The post-production came together well and we delivered the project on time, and within budget.
The client was thrilled with the outcome. “We’ve Had Over 12k Views Since We Posted The Full Video On FB And Driving A Number Of Customers To Our Website. Customer engagement with comments is positive and we have sold a higher than usual number of Jukes this month.”