Social Media Videos
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Social media video production explained

Social media video production explained

A professional social media presence is no longer a nice-to-have, it should be an essential component in your marketing strategy.

Social media videos are a highly shareable, engaging, and effective way to reach your audience and share your message in a short and punchy format. Have a look at some of the recent social media videos we have created here

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Social Media Videos

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Benefits of social media videos?

At Create X Wonder Video, we offer exceptional social media video services designed to elevate your brand’s online presence. As a trusted social media production company in New Zealand, we understand the importance of creating engaging content that captures your audience's attention. Our talented social media videographers are equipped to handle all aspects of video production for social media, ensuring your videos are visually appealing and tailored to resonate with your target audience. If you’re in Auckland and looking for social media video production that truly stands out, we’re here to help.

Our approach to social media videography focuses on storytelling and creativity, making sure your message shines through in every frame. Whether you need viral video production or a content videographer who understands the nuances of social media, Create X Wonder Video is your go-to choice. We pride ourselves on being the local experts in social media video production, offering services that cater to every need. Let us bring your vision to life and help you make a lasting impact in the digital world.

  • Increased engagement: Videos are more engaging than text or images, so they can help you get more people to interact with your content. This can lead to more likes, shares, and comments, which can help you reach a wider audience.

  • Improved brand awareness: Videos can help you build brand awareness by giving people a behind-the-scenes look at your company or product. This can help people connect with your brand on a more personal level and make them more likely to do business with you.

  • More leads and sales: Videos can help you generate more leads and sales by providing potential customers with information about your products or services. This can be especially helpful if you're selling a complex product or service that's difficult to explain in text.

  • Better SEO: Videos can help you improve your search engine ranking by providing Google with more content to index. This can help you rank higher in search results, which can lead to more traffic to your website.

  • Cost-effectiveness: Videos can be a cost-effective way to market your business. You can create and share videos on social media for free, or you can use a low-cost video editing software to create professional-looking videos.

Frequently Asked Questions
Why do we need a specific strategy for social media video?

Social media is not a broadcast channel; it's a conversation. Video for platforms like LinkedIn or Instagram needs to be formatted correctly (e.g., square or vertical), be short and engaging, and have captions (as 80%+ of users watch with sound off). A "one-size-fits-all" approach doesn't work.

What types of social media videos do you create?

We create a huge range, including short, shareable clips, client testimonial videos, culture-focused videos for recruitment, animated explainers, event highlights, and simple, professional "thought leadership" pieces.

What's the difference between this and your "social media videographer" service?

Our Social Media Videographer service is typically a retainer-based partnership where we act as your ongoing "in-house" video team, capturing content regularly. This page describes our ability to create any type of social media video, either as a one-off project or as part of a retainer.

Can you help us come up with ideas for our social videos?

Absolutely. This is a core part of our service. We can work with your marketing team to develop a content strategy and a pipeline of video ideas that align with your brand's key messages and your audience's interests.

Our primary social platform is LinkedIn. Is your content suitable for that?

Yes, we specialise in video for B2B and corporate clients, and LinkedIn is a key platform. We create professional, high-value content that builds thought leadership, showcases your company culture, and demonstrates your expertise to a professional audience.

How long should a social media video be?

It depends on the platform and goal. For an Instagram Reel or TikTok, under 60 seconds is best. For a LinkedIn thought-leadership piece, 1-2 minutes can work well. The key is to grab attention within the first 3 seconds.

Do you add logos, text, and captions?

Yes. All social media videos we deliver are "platform-ready." This includes adding your branding, clear text graphics (titles), and, most importantly, "burnt-in" (open) captions so your message is understood even with the sound off.

Can we get a package or retainer for ongoing content?

Yes, this is our most popular social media service. We can set up a monthly or quarterly retainer where we plan, shoot, and edit a batch of videos at a time. This is far more cost-effective and ensures you have a consistent stream of high-quality content.