Create x Wonder partnered with NZ Campers to produce a lifestyle brand video to promote their new off-road campers.
NZ Campers is a new business launching a range of campers in New Zealand and the focus of this project was experience first. We leaned into real moments on the road, early starts, wide open landscapes, slow mornings, and the kind of travel that feels unplanned but intentional. Rather than over explaining features, the film lets the visuals do the heavy lifting, showing how NZ Campers fits naturally into the adventure.
Visually, the approach was cinematic and not an ordinary promotion video. Natural light, authentic interactions, and a strong sense of pace were key. Every shot was designed to showcase the product and give the audience an experience of travel that they actually imagine themselves doing next weekend.
The final brand film now gives NZ Campers a strong awareness asset. Something that builds emotion, trust, and brand recognition before the customer even compares prices. It’s a piece of content designed to work across their website, social platforms, and paid campaigns.
If you have an exciting product you would like to showcase to your audeince, in a visually interesting way, contact us today!