FRAMECAD Brand Story

We had the privelage of working with the team at FRAMECAD to produce a brand story that will go on to promote their product and service on a global stage.

FRAMECAD is a global leader in steel framing systems, powering smarter, faster, and more sustainable construction across residential, commercial, and industrial projects worldwide. Their technology simplifies complex builds, reduces waste, and gives builders confidence from design through to installation. Our task was to take this complex information and make it simple, so every stakeholder and customer can easily understand their mission.

Rather than relying on heavy technical explanations, we focused on showing how FRAMECAD fits into the real world. The video brings together clean visuals, real environments, and purposeful pacing to communicate efficiency, precision, and scale. It positions FRAMECAD not just as a product, but as a smarter way to build.

The creative approach balanced two things that often fight each other in industrial and construction content, technical credibility and human understanding.

This video was designed to work hard across multiple platforms, from website to digital campaigns. It gives FRAMECAD a strong visual asset that supports their sales team, strengthens brand perception, and clearly communicates why their system leads the industry.

The result is a piece of content that reflects FRAMECAD'S position as an innovator, while staying grounded in being a practical choice. It was such a pleasure working with the team at FRAMECAD, and their feedback was pretty positive, with Matt Stillwell, the Marketing Manager saying: "The team at Create X Wonder were amazing, and we’re absolutely thrilled with the brand video they delivered for FRAMECAD. Despite our complex product offering and global audience, they quickly understood our business and helped us tell our story clearly and compellingly. Thanks so much to the whole team."

If you have a complex story and want it broken down into tangible benefit, contact us today!

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