Should you create digital content with your phone?

Should you create digital content with your phone? This is one of those topics that sends chills down our spine.

Not because we wouldn’t be in business if brands made video content on their phones. Not because we have a deep-seated passion for a high end production outcome. But because – to put it quite simply – it looks crap.

Should you create digital content with your phone?

First impressions matter. You have one opportunity to grab the attention of your audience. An audience that has a very short attention span when consuming digital content. If you are a business that is putting out half-baked content that looks shaky and of poor quality. It will be immediately obvious, and you will lose your audience (aka a potential customer!). You may think it will be the more cost-effective route, but in the long run, it can be twice as time-consuming and do more harm than good.

Now, we are not saying that mobile content creation doesn’t have a place. I mean, a whole app has been created solely for the purpose of content that is shot on your phone. More and more businesses are jumping on board the trend and are starting to advertise on Tiktok. This has led to the rise in businesses believing they too, can too film content on their phones. But you know the old saying – just because you can, it doesn’t mean you should.

And if we had a dollar for every time a client came to us with footage they captured on their phones and asked us to turn it into a masterpiece edit. We would probably own a very nice house in Queenstown somewhere…

Jokes aside, just do it right the first time and invest your precious time and money into a production partner that can truly bring your vision to life.

CAW Video has helped many clients produce beautiful content in Auckland and New Zealand wide for over 7 years. We pride ourselves on being cost-effective, and making the process simple and quick! We’ll be as involved as you would like us to be, from concept creation and script writing right through to animation! We are happy to work with you to map this out at the start of the process, and are always willing to have a chat about your exact needs!

If you would like to set up a discovery call about what your video needs may be, please reach out on 0210 247 8317, and we will gladly take you through our process!

Let’s get creating!