Corporate video still pays off, but not as a one-off company film that sits on your About page. In 2026 into 2027 it earns its keep in four places: helping sales, building trust, hiring, and internal comms. Here is what each looks like on real projects, and how to tell if it is working.
A short video that answers buyer questions shortens the conversation. For Mark Cromie Motor Group we made a sales video for the Nissan Juke, delivered in just over a week, and the client told us they sold a higher than usual number of Jukes that month. More in our sales video post.
Customers believe other customers. Case study and testimonial videos let your clients tell the story, like our case studies for Adaptiv and the Kärcher and Healthcare Logistics case study. See testimonial videos for how we film them.
Candidates want to see the place before they apply. Our recruitment video for Downer and VTNZ show real people doing the job. More in recruitment video.
Leadership updates, change announcements and inductions land better on video, especially across sites. See internal communication videos and training videos.
The best value comes from planning several outputs at once. For GVI Logistics we made a corporate video plus a web banner from the same production. Quality still matters: a shaky, badly lit video says something about your business too.
For pricing, our corporate video cost guide has current ranges, plus GST.
If you want to talk through your project, have a look at our corporate video production page, then get a quote from Create x Wonder. Tell us what the video needs to do and we will come back with a clear plan and price, plus GST.
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