A recruitment video shows candidates the real job and the real team before they apply, so you get more of the right applicants and fewer of the wrong ones. Plan it well and the same footage helps with inductions once people start.
Engineering, construction, technology and professional services are still competing for skilled people. A generic job ad does not stand out. Building your employer brand now means you are ready when hiring picks up.
We have made recruitment videos for Downer, VTNZ, Fusion5 and GoRentals, each built around real staff talking about their work. You can see more in our recruitment work.
Interviews with staff, footage of the site and a walk-through of the day work just as well for new starters as for candidates. Plan both when you brief the shoot and you get two uses from one day. See training and induction videos.
Which businesses benefit most? Sectors that are short of skilled people and struggle to attract local talent, such as engineering, tech and IT.
How long should a recruitment video be? Typically around 90 seconds for social and your careers page, depending on the platform and message.
Can one video be reused? Yes. Plan it well and one shoot can be cut for web, social, email and ads.
If you want to talk through your project, have a look at our recruitment video page, then get a quote from Create x Wonder. Tell us what the video needs to do and we will come back with a clear plan and price, plus GST.
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