Yes, social media video still works for businesses going into 2027, as long as you post regularly, keep it real and make it for the platform. Consistency beats one big video every year.
Back in 2020 we made a free promo video for Heads Up Mountain Biking at the Whangarei Adventure Park. It gained 13,000 views in a day, another 3,000 the next, was shared almost 100 times, and enquiries and bookings jumped. The tools have changed since then, but the lesson has not: a genuine story, posted where your audience already is, travels.
Link Fitness used social video to build awareness and registrations, and Torpedo7 run hero videos with shorter cuts for stories.
Pick a pace you can keep. For most small and medium businesses that is a few posts a week. The easiest way to keep up is to batch film a month or more of content in one day.
CreateLite is our social media package. It uses one crew member, lighter gear and quicker setups, and everything is filmed vertical or square for social. It costs less than a full production, and is built to get you regular video and photo content fast.
If you want to talk through your project, have a look at our social media video page, then get a quote from Create x Wonder. Tell us what the video needs to do and we will come back with a clear plan and price, plus GST.
.webp)