An animated Explainer is a short video that illustrates complex ideas in simple, engaging, and meaningful ways. It generally comprises technical information and is broken down into digestible and engaging content.
This is what the team at Revyre were in search of when they came to us with their video request. They had an incredibly technical and complex process that they wanted simplified for non-technical audiences.
We suggested the use of 2d motion graphics to enable us to tell the story. The story in this case is a 2 step tyre recycling process.
The process of creating an animation requires an investment from all parties into pre-production. This is generally the most time-consuming part of the process. Once we have all agreed on the outcome of script and style frames, it’s generally quite a quick process to turn around. Animation isn’t always the cheapest video solution, however, it’s extremely effective. CAW Video can advise you on the process and exactly what will be involved from a time and cost perspective.
Revyre went through a re-branding and so we needed to update all the colours and assets throughout the animation.