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1. What is a Case Study video?

In 2025, we've seen a growing demand in case study videos. But before we dive into the importance of a case stufy video for your business, let's define what a case stufy video is.

A corporate case study video is essentially a storytelling tool for business. Instead of you talking about how great your company is, it lets your clients or partners tell that story on your behalf. Through interviews, supporting visuals, and real-world examples, it shows the challenges they faced, how your business helped solve them, and the results achieved.

Why is it important:

• It builds trust with your audience before they even consider to purchase.
• It demonstrates proof of your expertise, the value you deliver, and the human side of your brand.
• For prospects, it’s the closest thing to a personal recommendation.

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2. Why are they so popular?

Right now, we’re seeing huge demand for corporate case study videos in Auckland. More and more businesses are realising that traditional sales pitches and static testimonials just don’t cut it anymore, buyers want proof, and they want it in a format that’s easy to digest.

Video case studies deliver exactly that. They combine storytelling with credibility, allowing potential clients to see real people, real results, and real impact. In fact, many of our clients are coming to us specifically because they need content that builds trust in a crowded market and stands out online.

Another reason for the demand is versatility. A single case study shoot doesn’t just produce one video, you can repurpose it into shorter edits for LinkedIn, social reels, website banners, and even email campaigns. Businesses are hungry for content that works across channels, and case studies tick that box better than almost anything else.

Put simply, case study videos are no longer a “nice to have”, they’re becoming an essential part of a brand’s marketing and sales toolkit. That’s why we’re seeing consistent growth in requests for this type of project across industries.

3. So what do they cost to produce?

The short answer: most professional projects sit between $10,000–$15,000. But the real value lies in what you get for that investment.

Take our recent production for Adaptiv and Skills Group as an example. This project cost around $12,000 and included two full days of filming with a two-person crew. From that shoot, we delivered one long-form case study video plus two shorter social media edits, giving the client versatile content for their website, LinkedIn, and wider campaigns.

There is so much competition out there and a case study video is no longer a “nice to have”, they’re a core sales and marketing asset. And when produced professionally, they deliver long-term ROI far beyond the initial spend.

View the final case study video for Adaptiv and Skills Group here.

Need Help Choosing the Right Format?

At Create X Wonder, we help Kiwi businesses and global companies bring their business partnerships to life through case study videos.

Let’s chat about what solution would work best for your brand!

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