Bringing BePure’s new brand to life: You + Science TVC

From the very beginning, we worked closely with the BePure team to translate their concept into something tangible. What does You + Science look like when you strip away the marketing language and put it in front of real people? For us, it meant finding a way to show science not as something distant or clinical, but as something that lives in the rhythm of daily life, movement, shared meals, fun moments with your family.

Bringing BePure’s new brand to life: You + Science TVC

Over four days, we produced two television commercials, a suite of social content, and a full gallery of still imagery that captured the same cinematic tone and authenticity across every format. Each piece was built around real human connection, backed by the scientific integrity that defines BePure.

The production itself was a full-scale collaboration. We pulled together a talented crew that understood the nature of this production and this kind of storytelling. From sound design to set styling, every detail mattered.

Pre-production was extensive and crucial. We managed everything from location scouting and securing talent, to obtaining filming permits and coordinating multiple stakeholders. The brief required us to also produce a full gallery of their products, from stylised shots to individual clear cuts, through to labelling the products in post.

Every part of the process was handled in-house, with our team of creatives. Once the cameras stopped rolling, our work continued with detailed sound design and colour grading that gave the final films their warmth and polish. The result was content that didn’t just explain BePure’s new brand, it embodied it.

The finished campaign reflects the partnership between BePure’s strategic vision and our creative execution. It’s proof that when science meets storytelling, the result can be something that connects deeply with audiences, across every platform.

At Create X Wonder, we’re proud to have helped shape the visual identity of BePure’s next chapter. You + Science.

If you have a brand vision and want it brough to life, speak with our team about how we can make this happen.