Creating a high-quality video is only half the job. Where you host your video, how you embed it, and how you describe it all play an important role in helping people discover your content through Google Search, AI-powered search results, and platforms like LinkedIn.
If you want your videos to generate more enquiries and improve your website's visibility, it's worth taking a strategic approach to video hosting and optimisation.
For most businesses, Vimeo is one of the best options for hosting videos that will be embedded on a website.
Vimeo provides a clean, professional player without advertisements or unrelated video suggestions. It also offers excellent streaming quality, custom branding, privacy controls, and detailed analytics, making it ideal for corporate videos, case studies, testimonials, recruitment videos, and brand storytelling.
Because visitors stay focused on your content rather than being redirected elsewhere, Vimeo helps create a more professional user experience.
The answer depends on your goal.
If your priority is creating the best experience on your website, Vimeo is often the preferred choice.
If your goal is increasing brand awareness and appearing in search results, YouTube remains the world's second largest search engine and can help new audiences discover your business.
Many companies use both strategically, embedding Vimeo videos on their website while publishing selected content on YouTube to increase search visibility.
One of the biggest opportunities businesses miss is writing effective video descriptions.
Search engines and AI tools can't fully understand a video simply by watching it. Instead, they rely heavily on the surrounding information to determine what your content is about.
A well-written video description should answer the same questions your audience is asking.
Rather than writing:
"Our latest company video."
Write something like:
"Learn how our Auckland video production team creates customer testimonial videos that build trust, increase conversions, and help businesses generate more qualified leads. This video explains our filming process, production timeline, and the benefits of using customer success stories in your marketing."
This provides valuable context for both search engines and AI-powered search experiences.
When writing your title and description, include phrases your ideal clients are likely to search for.
For example:
Rather than repeating keywords unnaturally, write in a way that answers real questions. Google's AI search experience rewards content that is genuinely helpful and easy to understand.
For longer videos, timestamps help viewers navigate directly to the information they're looking for.
Providing a transcript also gives search engines additional text to crawl, improving the chances of your content appearing for relevant searches and AI-generated answers.
A transcript makes your content more accessible while increasing the amount of searchable information associated with your video.
When publishing on LinkedIn, upload the video directly to the platform instead of sharing a Vimeo or YouTube link.
Native uploads generally receive greater reach and engagement because LinkedIn prioritises content that keeps users on its platform.
Use your LinkedIn caption to provide context, explain the value of the video, include relevant industry keywords naturally, and finish with a clear call to action that directs readers back to your website if they want to learn more.
The strongest video marketing strategy combines several platforms, each with a specific purpose.
As AI-powered search continues to evolve, success isn't just about creating great videos. It's about providing enough context for search engines and AI assistants to understand exactly who the video is for, what questions it answers, and why it's valuable. The businesses that invest in both high-quality video production and thoughtful optimisation will be far better positioned to attract organic traffic, appear in AI-generated answers, and convert more visitors into customers.
Create x Wonder is going through the journey of enhancing our AEO, we love to share ideas and insights about our learnings. If you're keen to catch up and find out more about how to Optimise Videos for SEO and AEO , please get in touch.
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