Why Your Business Needs an Explainer Video in 2023

This is where explainer videos come into play, serving as a crucial tool for businesses in Auckland and beyond. These concise, engaging videos have the power to simplify complex ideas, showcase products or services, and connect with your audience on a level that text and images alone cannot achieve. Let’s dive into why your business needs an explainer video in 2023.

Why Your Business Needs an Explainer Video in 2023

Simplifying Complex Information

One of the greatest strengths of an explainer video is its ability to break down complex concepts into easily digestible bits of information. Whether you’re introducing a new technology, explaining a complicated service, or outlining how your product works, an explainer video can convey your message in a way that's both engaging and easy to understand. This clarity can significantly boost comprehension and retention among your audience, making your brand more memorable.

Boosting Conversion Rates

Explainer videos have a proven track record of increasing conversion rates. By providing a clear and compelling overview of what your business offers, you're able to connect with potential customers more effectively, guiding them along the buyer's journey. Including an explainer video on your landing page or product page can give visitors the push they need to make a purchase decision, enhancing your ROI.

Enhancing SEO Performance

Having an explainer video can also positively impact your website’s SEO performance. Search engines like Google prioritize content that engages viewers, and videos are particularly effective in this regard. By incorporating explainer videos on your website, you not only improve user experience but also increase the time spent on your pages — a key metric for SEO. Furthermore, videos are more likely to get shared across social media, increasing your brand's online presence and backlink profile.

Increasing Social Media Engagement

In the realm of social media, video content reigns supreme. Explainer videos are perfectly suited for sharing across platforms, from LinkedIn to Facebook and Instagram. They can serve as stand-alone posts or complement broader marketing campaigns. The visual and auditory nature of video content cuts through the clutter of text-based posts, capturing attention and encouraging shares, likes, and comments.

Cost-Effective Marketing Tool

While the initial investment in a high-quality explainer video might seem significant, the cost-effectiveness of this marketing tool becomes apparent through its versatility and longevity. A well-made explainer video can serve multiple purposes across your marketing channels — from social media and email campaigns to trade shows and sales meetings. Its evergreen content can deliver your message consistently, without the need for frequent updates.

Crafting Your Explainer Video

Creating an effective explainer video requires a clear understanding of your brand message, audience, and the unique selling propositions of your product or service. Keep the following tips in mind:

  • Keep It Short and Sweet: Aim for a duration of 1-2 minutes to maintain viewer engagement.
  • Focus on Benefits, Not Features: Highlight how your product or service solves a problem or improves the customer's life.
  • Strong Call to Action: Conclude your video with a clear call to action, guiding viewers on what to do next.


As we navigate the complexities of marketing in 2023, explainer videos emerge as a powerful medium for brands to articulate their value proposition effectively. They not only enhance user engagement and conversion rates but also serve as a cornerstone for your digital marketing efforts. For businesses in Auckland looking to stand out, investing in an explainer video is a strategic move that can pay dividends in brand growth and customer connection.