The power of video during an economic downturn

The power of video; Staying visible during an economic downturn

As businesses around the world face an economic downturn, it’s more important than ever to stay in front of your customers. One of the most powerful tools you can use to do this  is video.

Video production is the strongest asset you have in marketing today. It’s versatile, fun, informative, digestible and infinitely shareable.

If you’re not using video as part of your marketing strategy, now is the time to start.

The power of video during an economic downturn

Why you need to use it during an economic downturn

The importance of video in marketing cannot be underestimated, especially in times of economic hardship. Video provides a way to connect with your target market on a more personal level and can help increase website traffic and conversion rates.

Video is an excellent tool for showcasing your company’s expertise and thought-leadership – helping you position yourself as an industry leader and building credibility.

You can also appeal to the heads and hearts of your audience through video, and build brand trust when you need it most.

The Importance of video in a marketing strategy

As the world of marketing becomes more competitive, businesses are looking for new and innovative ways to break through the clutter and capture the attention of their customers. Video provides an excellent solution to this problem, and 72% of customers would rather have a video explain a product or service to them than any other medium.

Video is an engaging tool that can capture attention and interest like no other. It’s also versatile and can target a specific audience. Additionally, when considering the ROI, video is relatively inexpensive to produce, making it an excellent option for businesses on a tight budget.

When used correctly, video can be an immensely powerful marketing tool. It can help businesses connect with their target market on a more personal level. It can also increase website traffic and conversion rates, and position themselves as industry leaders.

A well-crafted video can increase purchase intent by 97% and brand association by 139%. It makes absolute sense (and dollars) to use video in your strategy.

The ROI of video production

Video production is often underrated in its power to reach and engage an audience.

There are several ways to measure the ROI of a video production. One way is to track how many website visitors come from the video itself. We recommend placing your video on YouTube and sharing it on this platform so that all traffic is measured. As seen in this video we produced for Can-am, where you can track in real time what views and traction you are getting.

Another metric to consider is the number of leads or sales that can be attributed to the video. We have seen businesses add a call to action on their video with a discount code that allows them to track how many people watched the video and then purchased a product with that code.

Additionally, you can measure how much brand awareness or exposure the video generates – this can be done through social media metrics or online surveys.

It is important to consider the long-term benefits when budgeting for video production. Yes, there is an initial cost for the production itself, but a well-made video will continue to generate leads and conversions long after it has been published. The key is to create content that is both informative and engaging – something that viewers will want to watch again and again.

Ultimately, the decision to produce a video should be based on your business goals and objectives. If you are looking for a cost-effective way to reach and engage with your target market, then investing in a quality video production makes sense for your business.

Why video should be used now more than ever,

Here are three reasons:

  1. Video creates an emotional connection with viewers. Reaching your audience via video builds brand trust and credibility, especially during a time when you may need it most.
  2. Video is a great investment, as it can be repurposed into multiple formats for an indefinite amount of time.
  3. Video is shareable on social media, meaning businesses can reach a wider audience with their message.

Chat to us today about how you can go about incorporating video into your marketing strategy. We would love to help you! Click here to book a no obligation chat 🙂