9 ways to increase the visibility of your video

So you have created an amazing video. What do you do with it? Here are 9 ways to increase the visibility of  your video:

You have put a bit of time and some well earned money into creating your brand video. Something you are pretty proud of, a milestone for your business! You are now sitting with your video on one channel and it’s not getting much time in the spotlight.

We have some tips for you that may help get your video bang for it’s buck.

9 ways to increase the visibility of your video

So what are the top 9 ways that you, as an internal marketing specialist or business owner, can do to market your video right now, with very little time and of course, very little money:

  • Social Media – start small, with using one or two channels such as Instagram and LinkedIn. This makes it manageable enough for you to post manually and easy enough for you to manage the engagement of the video. Platforms like this also promote shareability.
  • Website – this is a no brainer and should be the first place you post your video. It engages people who are landing on your page and increases the time that they will remain on your page, which therefore increases your google ranking. Video also increase purchase intent by 97 percent and brand association by 139 percent.
  • Sales and Customer Conversations – sales people are leveraging video as a tool to distribute to customers, educate and close deals. It’s a great dynamic tool to have when compared to ordinary static brochures. Video production is the strongest asset you have in marketing today. It’s versatile, fun, vibrant, informative, digestible… and infinitely shareable.
  • YouTube – Although decreasing in popularity, YouTube still has a place in the market and can produce some great statistics on number of views your video generates, at a click of a button.
  • Training – This is a fantastic way to educate your internal and external audiences. It’s informative, engaging and is 100% more compelling then text.
  • Landing Pages – video on the landing page of your website really goes the extra mile to engage people, a web banner with no music and positioned really well, can do so much to elevate your branding.
  • Marketing Emails – newsletters and marketing emails are so much more effective when they are visual and even more effective when there is emotion created through video. When viewers watch a video, they retain 95% of the message, yet only 10% after reading written content. We guarantee that your clock through rates will increase!
  • Internal Communication Channels – to inform and delight your employees and internal stakeholders, what better way to do it then with interactive and engaging visuals. Video remains a top performer for driving conversions internally.
  • Recruitment channels and job boards. Did you know that nearly 50% of internet users look for videos about a product or service before they go out shopping? The same applies to job seekers. The right candidate will put time and energy into researching the company they ae applying to, and what better way to grab their attention, then by a compelling video.

In 2021, social media and websites remained the top two channels for video distribution which is no surprise and that is certainly the most common form of video channels we see every day.

But what is surprising is a new segment emerging, and that is for sales teams to leverage the video to start conversations and even to catch prospects’ attention to close deals.

Over 80% of this businesses believe that video, as a form of content, has become more important than ever before.

Don’t fall behind, talk to us today about how we can help you to create an amazing video that will get you seen by your audience. We believe video does not have to be expensive and complicated, to get amazing results.

Get in touch today – we can’t wait to produce some content with you!

Sources* Stada Media