Sales representatives have long used video conferencing and webcams to connect with potential customers, but the use of video in sales processes has skyrocketed in recent years. Attributed to advances in technology, video is now more accessible and affordable than ever before.
There are many benefits of using video in your sales process. Video allows you to build rapport and trust with potential customers, and it also allows you to show your product or service in action. Video is also a great way to showcase your company culture and values.
When used correctly, video can be a powerful tool to help you close more deals and grow your business. Here are some of the benefits of using video in your sales process:
1. Video builds rapport and trust
When you meet someone in person, you can quickly build rapport by shaking their hand, making eye contact and smiling. But when you’re communicating with someone via video, you have to work a little harder to build that rapport.
You can start by making sure you’re looking into the camera when you speak, so it looks like you’re making eye contact. Smile, use facial expressions, and use your hands to gesture when you talk – these are all nonverbal cues that will help you build rapport with your viewer.
2. Video allows you to show your product or service in action
A picture is worth a thousand words and a video is worth even more. When you’re trying to sell a product or service, it’s important to be able to show your potential customers what it is and how it works.
A video is the perfect medium for this. You can show your product in use, demonstrate how it works, and even include reviews This will give your potential customers a much better idea of what you’re selling and whether it’s right for them.
3. Video showcases your company culture
Your company culture is one of your most valuable assets. It’s what sets you apart from your competitors and attracts the right employees and customers.
A video is a great way to showcase your company culture. You can include footage of your team in action, your office space, and even your company values. This will give your potential customers a better idea of who you are and what you stand for.
4. Video is a great way to follow up
After you’ve had a meeting or a call with a potential customer, you can follow up with a video. This is a great way to reiterate your key points and ensure that your potential customer remembers you and your company.
A video follow-up is also a great opportunity to address any objections that your potential customer may have. You can address their concerns directly and provide additional information that will help them make a decision. Another amazing tool is a ‘frequently asked questions’ section in a video-style format. This is an engaging and makes your customers life easier, win win for all!
5. Video helps you close more deals
When used correctly, video can be a powerful tool to help you close more deals. Video allows you to build rapport and trust, show your product or service in action, and follow up with potential customers.
Now a sales video can take many forms and still add value to the sales process. One of the most powerful, in fact, the most powerful tool there is, is an authentic and relatable customer testimonial. This does not have to be a boring interview set up, you can still get the message across by adding some beautiful story telling to your video. Watch our latest video which in essence is a customer testimonial.
If you’re not using video in your sales process, you’re missing out on a valuable opportunity to grow your business. Chat to us today to learn more about how a sales video can benefit your business.