1. Boost Engagement Across Platforms

Video is one of the most engaging forms of content today. Social media platforms like Facebook, LinkedIn, and Instagram prioritise video, making it more likely to appear in users’ feeds.

Key statistics:

• 93% of brands gained a new customer because of a video on social media (Animoto).
• LinkedIn posts with videos earn 3x more engagement than text-only posts (LinkedIn).

For New Zealand businesses, integrating corporate videos into your social media strategy increases visibility and engagement, helping you reach a wider audience.

2. Improve Conversion Rates

Corporate videos are powerful tools for turning interest into action. Whether introducing a new product or explaining your services, videos simplify complex messages and guide potential customers toward making a purchase.

Key statistics:

• 84% of people say they’ve been convinced to buy a product or service after watching a brand’s video (HubSpot).
• Websites with embedded videos see conversion rates increase by up to 80% (EyeView Digital).

For instance, a New Zealand-based SaaS company used explainer videos on their landing pages, resulting in a 35% boost in sign-ups within two months.

3. Enhance Brand Trust and Credibility

Trust is the foundation of any successful business relationship. Corporate videos showcase your team, values, and success stories authentically, building credibility with your audience.

Examples include:

• Testimonial Videos: Featuring satisfied customers who’ve benefited from your services.
• Behind-the-Scenes Videos: Highlighting your company culture and the people behind your brand.

For New Zealand businesses, these videos foster reliability and transparency, setting you apart from competitors.

4. Boost SEO and Online Visibility

Search engines like Google prioritise video content because it keeps users on a webpage longer. Including videos on your website improves search rankings and drives organic traffic.

Key benefits:

• Websites with video are 53x more likely to rank on the first page of Google (Forrester).
• Embedding a video on a webpage can increase dwell time by 88% (HubSpot).

A New Zealand travel company used high-quality corporate videos to showcase destinations, leading to a 40% increase in organic website traffic in just three months.

5. Cost-Effective Marketing with Long-Term Results

While producing corporate videos requires an upfront investment, the long-term benefits make them highly cost-effective. A single video can be repurposed across platforms, campaigns, and audiences, maximising its value.

Examples:

• A product demonstration video can be used on your website, social media, and in email campaigns.
• Testimonial videos can be included in presentations, proposals, or digital ads.

In New Zealand’s growing digital marketplace, this flexibility ensures impactful marketing without requiring constant new content.

Why Invest in Professional Video Production?

While DIY videos might seem appealing, professional production ensures your content stands out in quality, messaging, and impact.

Key advantages:

• High-Quality Results: Reflect the professionalism of your brand.
• Tailored Strategy: Experts align the video with your specific goals.
• Optimised Content: Videos crafted for maximum reach across platforms.

Conclusion

For New Zealand businesses, corporate videos are more than just a marketing tool—they’re an investment in building trust, driving engagement, and growing your brand. By focusing on high-quality video production, you can unlock these benefits and stand out from competitors.

Ready to experience the power of corporate video? Contact Cawvideo today to create videos that captivate, engage, and deliver results.

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